Aldrich Farms Raspberry Jam
This client was looking for a redesign on their old labels with the introduction of a new product. The look is suppose to be clean and decorative. The pattern was inspired by old Victorian era wallpaper. To continue the decorative element, I used an illustration of a single raspberry paired with a serif font.
Pictured below is an example of the file set up of the die line that is used for the letterpress printers.